What joy it is to be able to find a match with Ligo.
Even my early memories would include warm Ligo sardines served alongside smoking hot rice, it was always a treat for me, a bond time with my dad who prepares it.
The journey of the Ligo brand is something I have been watching unfold, it is very inspiring and it shows clearly that it also comes from the heart.
In our early talks we worried about the clash of our visions, as one is nostalgia based and the other is looking towards the future.
What better way to sum up this collaboration with an age old Filipino proverb:
“Ang hindi lumingon sa pinanggalingan, hindi makakarating sa paroroonan”
The brilliance of the minds behind the Ligo brand mixed with the quirky nostalgia of the Zarah Juan brand brings you this fantastic design SURE to stir up memories and at the same time represent hope for our local artisans.